The African sports technology ecosystem
AfricanSTN is building a comprehensive map of sports technology activity across Africa. Register to receive our newsletter and sector intelligence reports as the platform develops.
Building the African sports tech directory
AfricanSTN is developing a living directory of sports technology companies operating across Africa - startups, established businesses, and everything in between. The directory covers all four technology domains and tracks company activity, funding, and market presence.
Register your company
If your company operates in African sports technology - whether you are based in Africa or entering the market - register your interest. Directory inclusion is curated by AfricanSTN.
Register interest →Early access
Registered members receive AfricanSTN's newsletter and sector intelligence reports covering market developments, funding, and sector trends across Africa.
Register interest →Sector coverage
The directory covers all four technology domains: ICT, medical and health tech, advanced materials, and sensors and devices - across the full sports tech vertical.
See the full sector map →South Africa - AfricanSTN's operational base
South Africa is the most developed sports technology market on the African continent. It combines strong commercial sports infrastructure, an active technology startup ecosystem, and a relatively advanced data protection environment, including POPIA.
For international companies entering Africa, South Africa provides a practical starting point - both as a market in its own right and as a gateway to broader continental expansion.
AfricanSTN is based in South Africa and operates within the POPIA regulatory framework, using this as a foundation for engagement with both local and international stakeholders, while maintaining a continental perspective as the platform grows.
Commercial sport
Strong professional leagues across football, rugby, and cricket, with established commercial structures and growing demand for technology.
Technology sector
An active startup ecosystem, established tech infrastructure, and increasing investment in sports-adjacent technology.
Regulatory maturity
POPIA provides a sophisticated data protection framework aligned with global standards, supporting compliance and creating confidence for international companies operating in the market.
Technology domains covered
The directory and intelligence platform covers the full sports tech sector. Read the full sector explainer →
AI, data science, media & broadcast, VR/XR, cloud, streaming, social, cybersecurity, digital twins
Biomechanics, recovery, mHealth, nutrition, diagnostics, strength & conditioning
Fibres, textiles, composites, nano materials, foam & gels
Wearables, IoT, biosensors, video technology, connected fitness, robotics
Register your interest
Register to receive AfricanSTN's newsletter and sector intelligence reports. If your company operates in African sports tech, you can also register your interest in directory inclusion - AfricanSTN will be in touch to discuss.